BACK TO NATURE
Today, in a digitized, hectic world, the main requirement is to slow down, enjoy time passing, joys of life, made up also of every single day’s clothes.
LA TENDA MILANO inaugurates Spring/Summer 2017 season by continuing the exchange between fashion and art inspired by nature and slow life, a style to comply with, to live an ethically correct life. Significant space is given to the totally ecological recycle of materials, for instance through the re-printing on print. The showcase becomes this way the stage where designer and artist interprete a true, great show.
EVENT March 23rd at 6.00 PM
“THE ART OF RETELLING” MERINO WOOL-A METAMORPHOSIS
The SottoMettimi brand by Lugi Perna, whose event debuts on 23rd March in cooperation with the United Artists team of set designers and artists, proposes an imaginary aristocrat early in the 1900s. From a background covered with newspapers from all over the world, from New York Times to Washington Post, to Asian and European newspapers, a mannequin appears wearing a formal skirt, an “art” skirt, whereas the lady’s bust is dressed in SottoMettimi, as no brand would have been more appropriate.
Because SottoMettimi offers a 100% natural knitwear – in ultra-light merino wool characterized by top quality and excellent functional performances.
The unique project called is managed through eco-friendly techniques in full respect of the environment (EXP) and animals (NO MULESING, i.e. no violence against animals). In short, nature first to show respect made of love for every living being. And love is the main theme of every SottoMettimi collection, a love which is fed by natural yarns and made special by the emotional framework of which Perna’s and his staff’s passion forms part for a work which stays in step with the new time needs.
LA TENDA MILANO, trendy and renowned store has always beeing playing an accurate fashion research. A trendsetting spot where creativity, talent and innovation are enhanced and therefore paths of change traced.
SottoMettimi brings true originality on stage. Made of highly selected raw materials, respect for the environment and a unique design, where wool processing has the essence and style of the best Italian craftman.
Thanks to the multi-sensorial effect of the merino fiber, SottoMettimi knitwear grants mental and physical wellbeing, tactile pleasure gives pleasant emotions. Dedicated to Ethical Fashion.
SLOW-LIFE & RESPECT FOR NATURE